Cookies, Google Analytics, Google reCAPTCHA and Google Fonts
General information:
When you access this website, Mostviertel Tourismus GmbH stores information about your visit (date, time, page viewed). This data is used exclusively for statistical purposes and is analysed only in anonymised form.
In detail:
Cookies
This website uses cookies. We use cookies to enable the website to function, to compile statistics and to provide content tailored to your interests. Any sharing of this data takes place exclusively in pseudonymised form. By clicking on ‘Accept cookies’, you can continue to use our website to its full extent. These cookies are – with your consent – also processed and used by third-party providers in the USA. There is currently no adequate level of data protection in the USA, and it cannot be ruled out that state security authorities may issue orders to third-party providers (Google and Meta Platforms, Inc.) to gain access to data for control and surveillance purposes. There are no effective legal remedies or means of legal protection against this. Furthermore, the USA does not provide suitable safeguards for the protection of personal data. We only pass on your IP address (in truncated form, so that no unique identification is possible) and technical information such as browser, internet service provider, device and screen resolution to Google or Meta. Further details regarding cookies and how to disable them at a later date can be found under Website Use – Cookies.
Google Analytics
Where you have given your consent, Google Analytics is used on this website. Mostviertel Tourismus GmbH uses Google Analytics to analyse website usage. The data obtained from this is used to optimise the website and our marketing activities, and to compile reports on website activity. The reports provided by Google Analytics are used to analyse the performance of our website and the success of our marketing campaigns. Further information on Google Analytics can be found online or at www.google.com/analytics. Further details on the terms of use and data protection can be found at https://policies.google.com/?hl=de.
Google Analytics is a web analytics service provided by Google LLC. The data controller in the EU is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). Google processes website usage data on our behalf and is contractually obliged to take measures to ensure the confidentiality of the data processed.
During your visit to the website, the following data, amongst other things, is recorded:
- The pages you visit, your ‘click path’
- Your behaviour on the pages (for example, clicks, scrolling behaviour and time spent on the site)
- Your approximate location (country and city)
- Your IP address (in truncated form, so that no unique identification is possible)
- Technical information such as browser, internet service provider, device and screen resolution
- The source of your visit (i.e. via which website or advertising medium you arrived at our site)
- The referrer URL (via which website or advertising channel you arrived at this website)
This data is transferred to a Google server in Europe and stored there.
Recipients
The recipient of the data is Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) acting as a data processor. To this end, Mostviertel Tourismus GmbH has entered into a data processing agreement with Google. Google LLC, based in California, USA, and, where applicable, US authorities may access the data stored by Google.
Transfer to third countries
A transfer of data to the USA cannot be ruled out.
Retention
period Google Analytics stores cookies in your web browser for a period of 14 months from your last visit. These cookies contain a randomly generated user ID, which can be used to recognise you during future visits to the website.
The recorded data is stored together with the randomly generated user ID, which enables the analysis of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.
The legal basis for this data processing and the option
to withdraw consent is your consent, Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future by accessing the cookie settings mentioned above and changing your selection there.
You can also prevent the collection of data generated by the cookie and relating to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Google Analytics (with anonymisation feature)
We have implemented IP address anonymisation for Google Analytics on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and the recommendations of local data protection authorities where these prohibit the storage of full IP addresses. The anonymisation or masking of IP addresses takes place as soon as the IP addresses enter the Google Analytics data collection network and before the data is stored or processed. Further information on IP anonymisation can be found at https://support.google.com/analytics/answer/2763052?hl=de.
Google Tag Manager
This website uses Google Tag Manager. Google Tag Manager is a solution that enables marketers to manage website tags via a single interface. The tool itself (which implements the tags) is a cookie-free domain and does not collect any personal data. The tool triggers other tags, which may in turn collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in effect for all tracking tags implemented using Google Tag Manager.
Google Ads Remarketing
We use the remarketing feature within the Google Ads service. The remarketing function enables us to present adverts based on users’ interests to visitors to our website on other websites within the Google advertising network (in Google Search or on YouTube, known as ‘Google Ads’, or on other websites). To do this, we analyse how users interact with our website – for example, which offers they have shown an interest in – so that we can display targeted adverts to them on other sites even after they have visited our website. To this end, Google stores a number in the browsers of users who visit certain Google services or websites within the Google Display Network. This number, known as a ‘cookie’, is used to track these users’ visits. This number serves to uniquely identify a web browser on a specific device and is not used to identify an individual; no personal data is stored.
You can prevent participation in this tracking process in various ways:
a) by adjusting the settings in your browser software; in particular, blocking third-party cookies means you will not receive adverts from third-party providers;
b) by installing the plug-in provided by Google via the following link: https://www.google.com/settings/ads/plugin
c) by disabling interest-based adverts from providers participating in the ‘About Ads’ self-regulatory campaign via the link http://www.aboutads.info/choices; please note that this setting will be reset if you clear your cookies
d) by adjusting your cookie settings accordingly (see the section on cookies above). Please note that, in this case, you may not be able to make full use of all the features of this website.
Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.
Google Ads Conversion
We use the Google Ads Conversion service to draw attention to our attractive offers on external websites using advertising material (known as Google Ads). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. In doing so, we aim to show you adverts that are relevant to you, make our website more interesting for you, and ensure a fair calculation of advertising costs.
If you access our website via a Google advert, Google Ads will store a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. The following analytical data is usually stored in connection with this cookie: the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (an indication that the user no longer wishes to be targeted).
These cookies enable Google to recognise your web browser. If a user visits specific pages on an Ads client’s website and the cookie stored on their computer has not yet expired, Google and the client can recognise that the user clicked on the advert and was redirected to that page. Each Ads client is assigned a different cookie. Cookies cannot therefore be tracked across the websites of Ads clients. We ourselves do not collect or process any personal data in connection with the aforementioned advertising measures. We are merely provided with statistical reports by Google. These reports enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data resulting from the use of the advertising materials; in particular, we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no influence over the scope and further use of the data collected by Google through the use of this tool and therefore provide you with information in accordance with our current knowledge: Through the integration of Ads Conversion, Google receives the information that you have accessed the relevant part of our website or clicked on one of our adverts. If you are registered with a Google service, Google may associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.
Google Analytics advertising features
In addition to the standard functions, we also use the advanced functions of Google Analytics on this website. The Google Analytics advertising functions implemented on this website include:
- Reports on impressions on the Google Display Network
- Google Analytics reports on performance by demographic characteristics and interests
- Integrated services for which data is collected in Google Analytics for advertising purposes, including the collection of data via ad preference cookies and anonymous identifiers
For this purpose, in addition to the data collected by the Google Analytics analytics tool, further data relating to visits is collected via Google ad preference cookies and anonymous identifiers. We use this information to improve our website offerings.
You can prevent the use of Google Analytics advertising features in various ways:
a) by adjusting the settings in your web browser
b) via the Google ad settings at https://www.google.com/ads/preferences/?hl=de
c) by adjusting your cookie settings accordingly (see above)
d) by opting out on the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org.
Please note that, in this case, you may not be able to make full use of all the features of this service.
Captcha.eu
To protect the information transmitted via our web forms, this website uses the ‘Captcha.eu’ service provided by Captcha GmbH, Muthgasse 2, 1190 Vienna. The purpose of this check is to distinguish whether the input is being made by a human or, in an abusive manner, by automated, machine-based processing. The processing is carried out in our legitimate interest in preventing automated entries by bots (Article 6(1)(f) of the GDPR). To this end, the IP address of your internet gateway, the type and model of your device, and the type and model of your browser are transmitted to Captcha GmbH, and the time between keyboard and mouse movements is measured. A data processing agreement has been concluded with Captcha GmbH. Captcha GmbH is therefore not permitted to use the data transmitted for its own purposes. The processing of the data takes place exclusively within the European Union.
Google Fonts
This website uses external fonts, namely Google Fonts. Google Fonts is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). However, we have integrated the external fonts locally, i.e. on our web server. As a result, there is no connection to Google’s servers and therefore no data transfer to the USA.
YouTube
Components from YouTube are integrated into this website. YouTube is an online video portal that enables video publishers to upload video clips free of charge and allows other users to view, rate and comment on them, also free of charge. YouTube permits the publication of all types of videos, which is why complete films and television programmes, as well as music videos, trailers and user-generated videos, are available via the internet portal.
YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Each time a user accesses one of the individual pages of this website – which is operated by the data controller and on which a YouTube component (YouTube video), the internet browser on the data subject’s IT system is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google become aware of which specific subpage of our website is being visited by the data subject.
If the data subject is logged into YouTube at the same time, YouTube recognises, upon access to a subpage containing a YouTube video, which specific subpage of our website the data subject is visiting. This information is collected by YouTube and Google and associated with the data subject’s respective YouTube account.
YouTube and Google always receive information via the YouTube component to the effect that the data subject has visited our website if the data subject is logged into YouTube at the same time as accessing our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not wish this information to be transmitted to YouTube and Google, they can prevent such transmission by logging out of their YouTube account before accessing our website.
The privacy policy published by YouTube, which is available at https://www.google.de/intl/de/policies/privacy/, provides information on the collection, processing and use of personal data by YouTube and Google.
Facebook Pixel and Remarketing/Retargeting
On the basis of your consent, our website uses Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). This allows us to track users’ actions after they have been redirected to a provider’s website by clicking on a Facebook advert. This enables us to record the effectiveness of Facebook adverts for statistical and market research purposes. We cannot view the personal data of individual users. However, the data collected is stored and processed by Facebook. Information controlled by Meta Platforms Ireland Limited may be transferred or transmitted to, or stored and processed in, the USA or other third countries for the purposes described in the policy.
Facebook may link the data to the data associated with your Facebook account and use it for its own advertising purposes in accordance with the Facebook Data Policy. Facebook Conversion Tracking also allows Facebook and its partners to show you adverts both on and off Facebook. A cookie is stored on your computer for this purpose. Only users aged 13 and over may give their consent.
Remarketing tags from Facebook are also integrated into our pages, which establish a direct connection between your browser and the Facebook server. This enables Facebook to associate your visit to our pages with your user account. We and our tourism industry partners may use the information obtained in this way to display Facebook adverts. Please note that, as the provider of these pages, we have no knowledge of the content of the data transmitted or of its use by Facebook. Further information on this can be found in Facebook’s privacy policy at https://www.facebook.com/about/privacy/.
Please click here to withdraw your consent: https://www.facebook.com/ads/website_custom_audiences/
Thinglink
We use Thinglink plugins on our websites to display photos interactively. This is a service provided by ThingLink Oy, Business ID 2329185-9, Salomonkatu 17 A, 00100 Helsinki. We have no control over what data such a plugin collects. Nor do we have any influence over how Thinglink uses this data. It can be assumed that at least the IP address and information about the devices used are collected and utilised; furthermore, it cannot be ruled out that Thinglink may attempt to store cookies on the devices used. This may enable Thinglink to be informed about visits to specific websites. Users who are logged in to Thinglink at the same time may be identified by Thinglink. For information on the data collected in this process and its use, please refer to Thinglink’s privacy policy, which can be viewed at https://www.thinglink.com/terms.
GetSiteControl
We use the services provided by GetSiteControl (GetWebCraft Limited, Klimentos 41–42, Klimentos Tower, Flat/Office 25, 1061, Nicosia, Cyprus). GetSiteControl is a programme that displays pop-ups and overlay windows on the website for informational purposes and to improve user navigation. The windows can be triggered according to specific rules (e.g. number of page visits). For this purpose, GetSiteControl sets cookies. Full details of data processing by GetWebCraft Limited can be found in the current privacy policy: https://getsitecontrol.com/privacy
AI Guide / Chat Function
An AI-powered chat and search function is available on our website. This service is provided by Goodguys GmbH, Moeringgasse 20/1, Door 2, 1150 Vienna.
If you expressly activate and use this feature, your chat inputs and the technical information required for the provision, stability and security of the service will be processed. This may include, in particular, session or identification IDs, timestamps, language settings, information about the device or browser used, and the IP address, insofar as this is technically necessary. Personal data is processed on servers in Austria. Your IP address is not passed on to external AI services as part of the chat processing and is only processed for the duration of the chat session.
If you ask for location-based information within the chat, an interactive map from Google Maps may be displayed. This map is embedded directly in your browser; the AI Concierge does not forward your IP address, location coordinates or any other data from your chat session to Google. However, when the map is displayed in your browser, your device establishes a direct connection to Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). In doing so, your IP address may be transmitted to Google. Further information on Google’s data protection practices can be found at: https://policies.google.com/privacy?hl=de
Processing is carried out for the purpose of responding to your enquiry, providing the chat function, and ensuring and further developing the quality of the service.
Insofar as Goodguys provides the chat function on our behalf and processes data on our behalf, this is done on the basis of a data processing agreement in accordance with Article 28 of the GDPR. The legal basis for processing in connection with the use of the chat function is our legitimate interest, in accordance with Article 6(1)(f) of the GDPR, in providing our website visitors with a modern means of searching for and accessing information.
Goodguys uses large language models via Microsoft Azure to generate the responses. Processing takes place exclusively in data centres within the European Union (France, Sweden). All other AI functions are operated locally on Goodguys’ own servers in Austria. According to Goodguys, only anonymised enquiries with no personal reference are transmitted to the language models; in particular, neither IP addresses nor any other identifiers that would enable assignment to individual persons are passed on.
Personal data (in particular IP addresses and session IDs) is processed solely for the duration of the chat session. As soon as you close the chat window, this data is immediately deleted or anonymised. The remaining chat content (questions and answers) is stored in a non-personally identifiable form for quality assurance and the further development of the service.
We ask that you do not provide any information in the chat that could be used to identify you (e.g. name, email address, telephone number). The chat function is used to provide tourist information on our website.
Further information on data processing by Goodguys can be found in Goodguys’ privacy policy at: goodguys.ai/de/